[{"lid":"1698750492679","ls":"10","loff":"","li_parent_id":"","li_type":"nm","li_title":"\u0418\u043c\u044f","li_name":"name","li_req":"y","li_nm":"name"},{"lid":"1698750861005","ls":"20","loff":"","li_parent_id":"","li_type":"ph","li_title":"\u0422\u0435\u043b\u0435\u0444\u043e\u043d","li_name":"phone","li_masktype":"a","li_maskcountry":"RU","li_req":"y","li_nm":"phone"},{"lid":"1698750492678","ls":"30","loff":"","li_parent_id":"","li_type":"em","li_ph":"Email","li_name":"email","li_req":"y","li_nm":"email"},{"lid":"1698750902047","ls":"40","loff":"y","li_parent_id":"","li_type":"ta","li_ph":"\u0421\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\/\u0441\u043e\u0446\u0441\u0435\u0442\u0438","li_rows":"2","li_nm":"Textarea"},{"lid":"1698750978901","ls":"50","loff":"y","li_parent_id":"","li_type":"sb","li_title":"\u0427\u0435\u043c \u043c\u043e\u0436\u0435\u043c \u043f\u043e\u043c\u043e\u0447\u044c?","li_variants":"\u0410\u043d\u0430\u043b\u0438\u0437 \u0440\u044b\u043d\u043a\u0430 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\n\u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445\n\u0422\u0440\u0430\u0444\u0438\u043a\n\u041b\u0435\u043d\u0434\u0438\u043d\u0433 \u0438\u043b\u0438 \u0441\u0430\u0439\u0442\n\u0424\u0438\u0440\u043c\u0435\u043d\u043d\u044b\u0439 \u0441\u0442\u0438\u043b\u044c \u0438 \u0434\u0438\u0437\u0430\u0439\u043d\n\u041d\u0443\u0436\u043d\u043e \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u043e\n\u0414\u0440\u0443\u0433\u043e\u0435","li_req":"y","li_nm":"\u0427\u0435\u043c \u043c\u043e\u0436\u0435\u043c \u043f\u043e\u043c\u043e\u0447\u044c?"},{"lid":"1698751108757","ls":"60","loff":"y","li_parent_id":""},{"lid":"1739514791296","ls":"70","loff":"","li_parent_id":"","li_type":"cb","li_label":"\u042f \u0434\u0430\u044e \u0441\u0432\u043e\u0435 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0435 \u043d\u0430 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0441\u043e\u0433\u043b\u0430\u0448\u0430\u044e\u0441\u044c \u0441 <a href=\"https:\/\/zionagency.ru\/policy\" target=\"_blank\" rel=\"noreferrer noopener\">\u043f\u043e\u043b\u0438\u0442\u0438\u043a\u043e\u0439 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/a>","li_req":"y","li_nm":"Checkbox"}]

[{"lid":"1698750492679","ls":"10","loff":"","li_parent_id":"","li_type":"nm","li_title":"\u0418\u043c\u044f","li_name":"name","li_req":"y","li_nm":"name"},{"lid":"1698750861005","ls":"20","loff":"","li_parent_id":"","li_type":"ph","li_title":"\u0422\u0435\u043b\u0435\u0444\u043e\u043d","li_name":"phone","li_masktype":"a","li_maskcountry":"RU","li_req":"y","li_nm":"phone"},{"lid":"1698750492678","ls":"30","loff":"","li_parent_id":"","li_type":"em","li_ph":"Email","li_name":"email","li_req":"y","li_nm":"email"},{"lid":"1698750902047","ls":"40","loff":"y","li_parent_id":"","li_type":"ta","li_ph":"\u0421\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\/\u0441\u043e\u0446\u0441\u0435\u0442\u0438","li_rows":"2","li_nm":"Textarea"},{"lid":"1698750978901","ls":"50","loff":"y","li_parent_id":"","li_type":"sb","li_title":"\u0427\u0435\u043c \u043c\u043e\u0436\u0435\u043c \u043f\u043e\u043c\u043e\u0447\u044c?","li_variants":"\u0410\u043d\u0430\u043b\u0438\u0437 \u0440\u044b\u043d\u043a\u0430 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\n\u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445\n\u0422\u0440\u0430\u0444\u0438\u043a\n\u041b\u0435\u043d\u0434\u0438\u043d\u0433 \u0438\u043b\u0438 \u0441\u0430\u0439\u0442\n\u0424\u0438\u0440\u043c\u0435\u043d\u043d\u044b\u0439 \u0441\u0442\u0438\u043b\u044c \u0438 \u0434\u0438\u0437\u0430\u0439\u043d\n\u041d\u0443\u0436\u043d\u043e \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u043e\n\u0414\u0440\u0443\u0433\u043e\u0435","li_req":"y","li_nm":"\u0427\u0435\u043c \u043c\u043e\u0436\u0435\u043c \u043f\u043e\u043c\u043e\u0447\u044c?"},{"lid":"1698751108757","ls":"60","loff":"y","li_parent_id":""},{"lid":"1739514827227","ls":"70","loff":"","li_parent_id":"","li_type":"cb","li_label":"\u042f \u0434\u0430\u044e \u0441\u0432\u043e\u0435 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0435 \u043d\u0430 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0441\u043e\u0433\u043b\u0430\u0448\u0430\u044e\u0441\u044c \u0441 <a href=\"https:\/\/zionagency.ru\/policy\" target=\"_blank\" rel=\"noreferrer noopener\">\u043f\u043e\u043b\u0438\u0442\u0438\u043a\u043e\u0439 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/a>","li_req":"y","li_nm":"Checkbox"}]

написать в Телеграм

[{"lid":"1698750492679","ls":"10","loff":"","li_parent_id":"","li_type":"nm","li_title":"\u0418\u043c\u044f","li_name":"name","li_req":"y","li_nm":"name"},{"lid":"1698750861005","ls":"20","loff":"","li_parent_id":"","li_type":"ph","li_title":"\u0422\u0435\u043b\u0435\u0444\u043e\u043d","li_name":"phone","li_masktype":"a","li_maskcountry":"RU","li_req":"y","li_nm":"phone"},{"lid":"1698750492678","ls":"30","loff":"","li_parent_id":"","li_type":"em","li_ph":"Email","li_name":"email","li_req":"y","li_nm":"email"},{"lid":"1698750902047","ls":"40","loff":"y","li_parent_id":"","li_type":"ta","li_ph":"\u0421\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\/\u0441\u043e\u0446\u0441\u0435\u0442\u0438","li_rows":"2","li_nm":"Textarea"},{"lid":"1698750978901","ls":"50","loff":"y","li_parent_id":"","li_type":"sb","li_title":"\u0427\u0435\u043c \u043c\u043e\u0436\u0435\u043c \u043f\u043e\u043c\u043e\u0447\u044c?","li_variants":"\u0410\u043d\u0430\u043b\u0438\u0437 \u0440\u044b\u043d\u043a\u0430 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\n\u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445\n\u0422\u0440\u0430\u0444\u0438\u043a\n\u041b\u0435\u043d\u0434\u0438\u043d\u0433 \u0438\u043b\u0438 \u0441\u0430\u0439\u0442\n\u0424\u0438\u0440\u043c\u0435\u043d\u043d\u044b\u0439 \u0441\u0442\u0438\u043b\u044c \u0438 \u0434\u0438\u0437\u0430\u0439\u043d\n\u041d\u0443\u0436\u043d\u043e \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u043e\n\u0414\u0440\u0443\u0433\u043e\u0435","li_req":"y","li_nm":"\u0427\u0435\u043c \u043c\u043e\u0436\u0435\u043c \u043f\u043e\u043c\u043e\u0447\u044c?"},{"lid":"1698751108757","ls":"60","loff":"y","li_parent_id":""},{"lid":"1739514858281","ls":"70","loff":"","li_parent_id":"","li_type":"cb","li_label":"\u042f \u0434\u0430\u044e \u0441\u0432\u043e\u0435 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0435 \u043d\u0430 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0441\u043e\u0433\u043b\u0430\u0448\u0430\u044e\u0441\u044c \u0441 <a href=\"https:\/\/zionagency.ru\/policy\" target=\"_blank\" rel=\"noreferrer noopener\">\u043f\u043e\u043b\u0438\u0442\u0438\u043a\u043e\u0439 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/a>","li_req":"y","li_nm":"Checkbox"}]

написать в Телеграм

[{"lid":"1698750492679","ls":"10","loff":"","li_parent_id":"","li_type":"nm","li_title":"\u0418\u043c\u044f","li_name":"name","li_req":"y","li_nm":"name"},{"lid":"1698750861005","ls":"20","loff":"","li_parent_id":"","li_type":"ph","li_title":"\u0422\u0435\u043b\u0435\u0444\u043e\u043d","li_name":"phone","li_masktype":"a","li_maskcountry":"RU","li_req":"y","li_nm":"phone"},{"lid":"1698750492678","ls":"30","loff":"","li_parent_id":"","li_type":"em","li_ph":"Email","li_name":"email","li_req":"y","li_nm":"email"},{"lid":"1698750902047","ls":"40","loff":"y","li_parent_id":"","li_type":"ta","li_ph":"\u0421\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\/\u0441\u043e\u0446\u0441\u0435\u0442\u0438","li_rows":"2","li_nm":"Textarea"},{"lid":"1698750978901","ls":"50","loff":"y","li_parent_id":"","li_type":"sb","li_title":"\u0427\u0435\u043c \u043c\u043e\u0436\u0435\u043c \u043f\u043e\u043c\u043e\u0447\u044c?","li_variants":"\u0410\u043d\u0430\u043b\u0438\u0437 \u0440\u044b\u043d\u043a\u0430 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\n\u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445\n\u0422\u0440\u0430\u0444\u0438\u043a\n\u041b\u0435\u043d\u0434\u0438\u043d\u0433 \u0438\u043b\u0438 \u0441\u0430\u0439\u0442\n\u0424\u0438\u0440\u043c\u0435\u043d\u043d\u044b\u0439 \u0441\u0442\u0438\u043b\u044c \u0438 \u0434\u0438\u0437\u0430\u0439\u043d\n\u041d\u0443\u0436\u043d\u043e \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u043e\n\u0414\u0440\u0443\u0433\u043e\u0435","li_req":"y","li_nm":"\u0427\u0435\u043c \u043c\u043e\u0436\u0435\u043c \u043f\u043e\u043c\u043e\u0447\u044c?"},{"lid":"1698751108757","ls":"60","loff":"y","li_parent_id":""},{"lid":"1739514896243","ls":"70","loff":"","li_parent_id":"","li_type":"cb","li_label":"\u042f \u0434\u0430\u044e \u0441\u0432\u043e\u0435 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0435 \u043d\u0430 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0441\u043e\u0433\u043b\u0430\u0448\u0430\u044e\u0441\u044c \u0441 <a href=\"https:\/\/zionagency.ru\/policy\" target=\"_blank\" rel=\"noreferrer noopener\">\u043f\u043e\u043b\u0438\u0442\u0438\u043a\u043e\u0439 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/a>","li_req":"y","li_nm":"Checkbox"}]

написать в Телеграм

[{"lid":"1698750492679","ls":"10","loff":"","li_parent_id":"","li_type":"nm","li_title":"\u0418\u043c\u044f","li_name":"name","li_req":"y","li_nm":"name"},{"lid":"1698750861005","ls":"20","loff":"","li_parent_id":"","li_type":"ph","li_title":"\u0422\u0435\u043b\u0435\u0444\u043e\u043d","li_name":"phone","li_masktype":"a","li_maskcountry":"RU","li_req":"y","li_nm":"phone"},{"lid":"1698750492678","ls":"30","loff":"","li_parent_id":"","li_type":"em","li_ph":"Email","li_name":"email","li_req":"y","li_nm":"email"},{"lid":"1698750902047","ls":"40","loff":"y","li_parent_id":"","li_type":"ta","li_ph":"\u0421\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\/\u0441\u043e\u0446\u0441\u0435\u0442\u0438","li_rows":"2","li_nm":"Textarea"},{"lid":"1698750978901","ls":"50","loff":"y","li_parent_id":"","li_type":"sb","li_title":"\u0427\u0435\u043c \u043c\u043e\u0436\u0435\u043c \u043f\u043e\u043c\u043e\u0447\u044c?","li_variants":"\u0410\u043d\u0430\u043b\u0438\u0437 \u0440\u044b\u043d\u043a\u0430 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\n\u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445\n\u0422\u0440\u0430\u0444\u0438\u043a\n\u041b\u0435\u043d\u0434\u0438\u043d\u0433 \u0438\u043b\u0438 \u0441\u0430\u0439\u0442\n\u0424\u0438\u0440\u043c\u0435\u043d\u043d\u044b\u0439 \u0441\u0442\u0438\u043b\u044c \u0438 \u0434\u0438\u0437\u0430\u0439\u043d\n\u041d\u0443\u0436\u043d\u043e \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u043e\n\u0414\u0440\u0443\u0433\u043e\u0435","li_req":"y","li_nm":"\u0427\u0435\u043c \u043c\u043e\u0436\u0435\u043c \u043f\u043e\u043c\u043e\u0447\u044c?"},{"lid":"1698751108757","ls":"60","loff":"y","li_parent_id":""},{"lid":"1739514927622","ls":"70","loff":"","li_parent_id":"","li_type":"cb","li_label":"\u042f \u0434\u0430\u044e \u0441\u0432\u043e\u0435 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0435 \u043d\u0430 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0441\u043e\u0433\u043b\u0430\u0448\u0430\u044e\u0441\u044c \u0441 <a href=\"https:\/\/zionagency.ru\/policy\" target=\"_blank\" rel=\"noreferrer noopener\">\u043f\u043e\u043b\u0438\u0442\u0438\u043a\u043e\u0439 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/a>","li_req":"y","li_nm":"Checkbox"}]

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Лояльность и доверие
к бизнесу

Это залог высоких, регулярных продаж и бесплатного привлечения клиентов.

Оставьте заявку, и мы расскажем, как эффективно продвигаться в соц. медиа именно вашему бизнесу!

ВШБ НИУ ВШЭ

Центр развития компетенций в области финансов и учета

сайт

все кейсы

Результаты нашей работы

128 программ

Завершили набор на

Цена покупки

3156 ₽

Продали программ на

65 млн. ₽

280 000

Средний чек

Из-за сложности ниши перед стартом работы нам необходимо было выделить ВШБ НИУ ВШЭ среди конкурентов. Для этого был проведен анализ и сформулировано УТП.

Этапы маркетингового исследования

ОБЛОЖКИ ДЛЯ ВК

Поскольку у клиента изменилось позиционирование, перед нами встала задача донести ценность обучения в ВШБ НИУ ВШЭ широкой массе. Для этого мы создали SMM-стратегию, упаковали соц.сети и начали “прогревать” потенциальных слушателей.

БАННЕРЫ

ПОСТЫ

SMM стал давать органический целевой трафик, но мы пошли дальше. Подключив email-маркетинг, нам удалось в несколько раз увеличить заявки на основные программы ВШБ НИУ ВШЭ.

ПИСЬМО

Ключевым инструментом, который обеспечил перевыполнение планов по выручке и числу слушателей, стал таргет.

Нам удалось добиться цены покупки в 3156 р,
при привычной цене в 15 000+ р при среднем чеке на программы в 400 000 руб.

Вместе с клиентом мы создали эффективный весенний портфель программ, по которому сейчас набор слушателей идет гораздо быстрее, чем осенью.